Wow, if this really works, that could satisfy one of my "Bucket List" items. Seriously, I can't tell you how many times I spent as a kid trying to move objects with my mind. I always felt like it should be possible, and yet was never successful. I also spent a lot of time with those ESP cards trying to read circles and wavy lines from the mind of my next door neighbor.
This toy apparently uses EEG signals from your brain to modify the airflow beneath a ping pong ball in a tube. If you get it just right, the ball moves up. If you get it wrong, a high voltage surge of electricity punishes you, and you go unconscious. At least I think that happens.
Anyway, the boy in the picture seems to think that his brainwaves shoot out his hand, which is pretty funny. That said, I probably would also use hand gestures to give the appearance of "The Force", because that's just too cool! Look out Obi-Wan and Yoda, here I come!